Now link popularity is the biggest concern for all of us who have a web business and want to succeed everyone is curious to get lots of one way and authority links because we all know that link popularity is the single most important factor that affects our rankings in the search engines. A site with good link popularity will always stay at the top of a site with less link popularity, however some other factors like Title tags, Description tags etc are still in the search engine's algorithm but they are only minor ones in front of link popularity.
Link building is a tough job and it becomes even tougher if you don't know from where to start and how to start. If you are really not panic about spending hundreds of dollars for building quality links then you can hire firms for doing this job for you but what if you are a small firm and cant invest this much for only getting some links. Then following are some tips for you on how to and from where to get quality links:
Article WritingArticle writing is one of the best ways to generate lots of quality links. What you have to do is just to write some quality articles and have to distribute them online with your bio at the bottom containing a link to your site. This way you would not only get quality links but you will also get lots of traffic from people who would read those articles. So make sure to write as much quality article as you can because quality sells, but if you don't want to write the articles by yourself then just hire a copywriter with a good track record for this.
Good copywriters can give you some real quality articles that may boost up your sales and they also distribute your articles online making sure you get maximum exposure. That's why this technique is favored by most of the webmasters.
Posting In ForumsPosting in forums is an another effective way to generate lots of quality links. This technique is sometimes highly profitable for ranking high in Google. Many times you will find that some websites belonging to the "most-highly-competitive" industries (such as domain registration, web hosting or seo industry) have achieved top rankings via the help of links from messageboards and general public forums.
So the idea is to find some high quality forums or message boards related to your industry and try to keep posting there. So whenever you post in forums you can post your links in the signature which can help your website to top rank in the search engines.
Link ExchangesLink exchanges if done properly can also help your website to top the charts for your keywords in the search engines. The idea here is not to exchange links with every website that you find but what really important is to exchange links with only high quality and related sites. Don't link to anyone just because he links to you, only exchange links if his website is related to your and provides quality stuff. But since our aim is to rank high in the search engines so I would advice you to try to exchange links with a website having a minimum PR 4.
But also don't say no to anyone just because his PR is 0 do exchange links if his site is related and is quality because a PR 0 of now can mean a PR 6 tomorrow. Always prefer a text link when exchanging links because search engines cant index dynamic ones and always try to use your most important keywords (that you want to rank for) in the anchor text of the links.
Directory SubmissionWhat could be the best way to get free one way and quality links except getting listed in directories. Dont stay limited to Yahoo and Dmoz only there are hundreds of other quality free and paid directories that can give you a great link popularity if you get listed. A list of such free and paid directories can be found at Free Directory Submission Links and Paid Directory Submission Links page.
However there are many automated tools that can submit your website to the directories but these tool are not recommended by me because these automated submission tools are not liked by the directories. So it is recommended that use manual submission, but if you don't have this much time to submit to each directory by yourself then just hire someone to do this for you.
About the Author:
Akash Kumar is a professional SEO consultant and the CEO of Vista Divine Inc.